Public Libraries Instructions to Advertisers
To place an advertisement in Public Libraries, please consult the Advertising Agent:
William N. Coffee
Benson, Coffee & Assoc.
1411 Peterson Ave.
Park Ridge, IL 60068
Phone: 847-692-4695 Fax: 847-692-3877
bencof@aol.com.
Readership Information
Public Libraries readers are responsible for allocating library budgets; they count on PL to help them make smart buying decisions. Use PL to show librarians how your products and services meet their servers’ needs. Public library users include children, young adults, business people, leisure readers, seniors, and adult learners. To meet the diverse needs of these groups, PL readers purchase books in English and other languages; nonprint media, including video and audiocassettes, software and CDs; automation and security systems; equipment and furniture; programming supplies; and a host of other items that enhance daily library service. Advertise and target this uniquely profitable market!
Editorial
Published bimonthly, Public Libraries is the official magazine of the Public Library Association (PLA), a division of the American Library Association. Its purpose is to address the continuing education and professional development needs of public librarians and trustees. Feature articles and regular columns deal with current issues and trends in public library service.
PLA’s most recent member survey reported that each copy of PL has a pass-along readership of four people—that’s almost 36,000 readers per issue.
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Circulation As of April 2002
Issuance and Closing Dates
Page Rates
Mechanical Specifications
Publication trim size: 8 3/8" x 10 7/8" Untrimmed size: 8 5/8" x 11 1/8" Three column format: Column is 2 15/16" x 9 5/8" Full page bleed ads (8 5/8" x 11 1/8") are accepted; no fractional bleeds. Printing: Offset Binding: Saddle-wire stitched Materials: Negatives preferred, right-reading emulsion side down. Halftones of 133-line screen recommended for body pages. 150-line screen for covers. Prescreened camera-ready copy 120-line screen. Coupon advertisements must be specified on insertion order, including position of coupon on ad. |
Mailing Instructions
Identify material by name of advertiser, journal, and issue scheduled in lower left corner of mailing label. Send contract, insertion orders, correspondence, and camera-ready
material to:
Dottie Eaker
ALA Journals Ad Traffic
Benson, Coffee & Associates
1411 Peterson Avenue
Park Ridge, IL 60068
Tel: 847-692-4695
Fax: 847-692-3877
Advertising Placement
Advertisements are placed according to the mechanical production requirements for each issue. Requests for patterned position of units in the same issue will be accepted for a surcharge of 10% of the earned rate for each of the units involved, subject to mechanical production requirements.Frequency and Combined Rates
Frequency rates are based on the total number of insertions of 1/6 page or more used within a 12-month period. Each page of a two-page spread is considered one insertion. Contract holders will be given reasonable notice of any increase in rates and will be given the opportunity to cancel contracts at the time the rate change becomes effective.Agency Commissions
Agency commission is 15% of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount.Payment
First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order.Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.
Copy and Contract Regulations
All advertising is subject to publisher’s approval.Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.
Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed in writing.